Tin BMW Isetta Model Recalls Your Memory

Today we will introduce one famous mini car in BMW Group, BMW Isetta. Different with all other BMW cars, its round body just likes an egg on four wheels, and some foreign media even calls it as rolling egg. The distinguishing feature of such mini car is the front opening door.

In the early 1950s, the consuming ability in Germany was too much low because of the lose in Second World War. The cars produced by BMW were basically large and luxury cars, which had exceeded people’s spending power, as a result, BMW's sales volume has fallen sharply. Under such circumstance, BMW revised its own vehicle route development strategy, on the one hand, BMW motorcycles were manufactured, on the other hand, BMW began to manufacture mini size cars.

At first, the Isetta was not designed by BMW designers, but from one Italy company named Isomoto, which mainly manufactured refrigerators and motorcycles. At the Geneva Motor Show in 1953, BMW dealers in Switzerland found this strange car and reported to the upper level of the company, coincidently, Isetta coincided with BMW's requirements for economical cars, after negotiations, BMW purchased Isetta's intellectual property, designed drawings and completed production. In 1955, the first BMW Isetta 250 was launched in the market.

60 years past, now it is hard to find BMW Isetta car in the market, but some people collect BMW Isetta Models to recall their memory in the past, and this handmade tin BMW Isetta Model cars would be your wise choice.

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